RATIONAL sees itself as a specialist in hot food preparation in the world's professional kitchens. This clear self-image is the basis of a success story that dates back over 40 years.
RATIONAL's primary corporate objective has always been to offer the maximum possible benefits to its customers. Regular innovation has guaranteed its leading position by far in terms of technology and market share. Rapid growth has increased its share of the world market to 54%. Over 100 million meals are now prepared every day in RATIONAL units in all parts of the world.
Whitefficiency© means deriving the maximum benefits from everything we use, whether it be time, energy, water, space or raw materials. In a word, whitefficiency©.
We see whitefficiency© as a holistic approach. It starts at the product development stage. Here we work together with universities to research innovative solutions aimed at minimising consumption of resources. This extends into our environmentally-certified production and even applies to our particularly resource-friendly sales logistics and to the taking back and recycling of our old units.
But in particular it applies to the way the SelfCooking Center© 5 Senses is used in our customers' kitchens. There, whitefficiency© pays dividends in the very long term. For example, the new dimension in performance always guarantees consistently high food quality, even with large quantities, and thus minimises waste and the use of raw materials. Or, with our units, a large proportion of the consumption of energy, water or time is eliminated right from the outset through the optimal utilisation of these units.
If we consider that a SelfCookingCenter© 5 Senses with its tiny footprint replaces 40-50 % of all conventional cooking appliances, such as ovens, hot air units, tilting pans, boilers, steamers or grills, it soon becomes clear why the word "efficiency" is part of its name.
And lastly, for us, whitefficiency© means always being at your side. Our comprehensive service ensures that you derive the maximum possible benefits from your investment right from the start - and continue to do so for the entire product life
The environment officers at RATIONAL AG coordinate environmental protection topics proactively and across the group. Our production processes have won many awards, and their efficiency minimises waste and scrap products.
The aim of our research and development work is to supply our customers with products that offer the maximum possible benefits in terms of economic and ecological efficiency as well. There is constant demand for minimal environmental impact and minimal consumption of power and raw materials by our products.
- Resources are saved by using the SelfCooking Center© rather than conventional appliances:
- (floor) space required in the kitchen reduced by 30%
- power consumption reduced by 60%
- water consumption reduced by 40%
- Company-wide cleanliness competition.
- Use of residue-free electropolishing system.
- Separation of waste after energy recovery.
- Use of heat recovery technology in production.
- The use of CleanJet© optimises the consumption of cleaning agents.
- Awarded the "Bavarian Quality Prize" and the "Industrial Excellence Award 2002" for excellent new product development and outstanding quality management.
Definition of sustainability
Sustainable development means taking as much account of the environmental aspects as of the social and commercial sides. Thus, sustainable economics means that we must leave behind intact environmental, social, and economic structures for our children and grandchildren. We cannot have one without the other.
RATIONAL as a green investment
RATIONAL products not only bring our customer financial savings through lower consumption of power, water, fat and raw materials and reduced use of chemicals by automatic descaling with the new CareControl function, but this economy also protects the environment and helps our customers to operate in a sustainable manner.
Living sustainability at RATIONAL
RATIONAL is already carrying out many activities to promote the responsible and efficient use of resources. RATIONAL Research and Development regularly exchanges information with our customers with a view to constantly optimising cooking processes. Every RATIONAL employee makes responsible use of resources and thus makes a sustainable contribution to protecting the environment.
Reasons for RATIONAL to commit to the concept of sustainability
By continuously developing innovative cooking technologies, selecting recyclable product components through to the energy-efficient use of our products, we are making an important and sustainable contribution to conserving resources and environmental protection. One of our central considerations is to guarantee the environmental sustainability of our products and processes and to ensure that they can be further extended in the long-term.
RATIONAL is involved in sustainability activities in the following areas:
Constant improvement of our products with a view to reducing the consumption of power, water and all resources that are involved in the use and production of our products.
Social commitment:For us, social commitment means both acting responsibly towards our employees (which means an appropriate work-life balance and direct participation of employees in the success of our company) and actively supporting social and cultural activities in the region.
For RATIONAL, sustainable and long-term economic activity is more important than achieving rapid profits and is one of RATIONAL's main maxims.
This is reflected in the high customer satisfaction which ultimately results in the continuous growth in sales and profits and in the high employee satisfaction, as indicated by the low staff turnover in recent years.
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